The Value of Email Marketing for your Website

January 01, 2012 at 2:24 PM

What is email marketing?

webdesign_emailmarketing.pngEmail marketing is when a business sends an e-mail newsletter or promotional material to customers in an attempt to advertise, encourage repeat business, and further enhance relationships with existing and potential customers.

As your customers increasingly spend more time online, it makes sense to take advantage of this opportunity to include online communication into your marketing strategy. 123 Online can help integrate a fantastic email marking solution into your site now.

Benefits of email marketing

  • Increased and instant contact with your customer base
  • Drive traffic back to your website
  • Present a professional, contemporary appearance for your busines
  • Automatically manage new subscriptions and unsubscriptions to your newsletter database.
  • Low cost and a great return on investment (ROI) for every marketing dollar spent

So now you know what it does, how does it work?

A successful e-marketing campaign can be run with three easy steps:


With a good email marketing programme in place there is no need to be a graphical or technological whizz, in fact with today's technology there is no technical experience required at all. Most applications will let you choose from hundred of professionally designed templates and them customise them to suit your needs with easy to use tools. Drag and drop content, edit pictures with one click, insert your own branding and stylise colours with an easy to use toolbar. What's more, you'll find expert tips to make it even easier.


Once the subscribers start rolling in, Email marketing programmes will let you collect and sort information by name, age, sex, interests, address etc and target your customers accordingly. By targeting your customers by segments and interests, you are able to directly connect with their interests rather than bulk emailing them with unrelated product and services – watch as your customer response rates increase. Most email marketing solutions will automatically add subscribers from your site into your email database and remove those who unsubscribe to your marketing with-out you having to lift a finger.


So, now that you can create and manage your online marketing, how do you know if it work? From within your email marketing campaign dashboard your can view performance statistics such as: how many customers open your emails, bounce rates, click-through performance, and unsubscribe rates. You can also measure the top performing links from within your marketing material, compare current campaigns data against previous campaign data, and track both conversion and return on investments (ROI) rates (for those in e-commerce). With this information it makes it easy to see what is working for you.

If you would like to connect with your customer base now then check out 123 Online's latest offer and save now. Click here.

Tags: website web design email marketing
Category: Web Design Blog


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