Search News

3 Google AdWords Quick Wins

If you're too busy to spend hours each week optimising your AdWords campaigns, below are three things you can set up within an hour to dramatically improve your results. https://www.123online.co.nz/web-design-news/3-google-adwords-quick-wins/

3 reasons your AdWords campaigns aren’t generating ROI (and what to do about it)

Every year more of your competitors join the AdWords auction. This pushes up the price you pay when someone clicks on your ads, increasing the cost of acquiring a customer. It’s time to do something about it. Below are the three things that kill AdWords R… https://www.123online.co.nz/web-design-news/3-reasons-your-adwords-campaigns-arent-generating-roi-and-what-to-do-about-it/

123 Online - a Google Partner

123 Online has been named a Google Partner under it's new Google Partner's certification program. The new program is designed to hold search engine marketing companies selling Google AdWords and other Google products to best-practice standards. https://www.123online.co.nz/web-design-news/123-online-a-google-partner/

Latest Web Design News

Dec
05
News Room
Google recently announced that sites that do not have a SSL certificate will be marked as unsafe from 1 January 2018.  Website visitors will see a warning label which will serve as an indication that there is a security risk with the website they are about to visit.
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Nov
12
Web Design Blog
We all know that businesses today need a great looking website to reflect their professionalism and expertise, and to drive sales. But what few people consider is how important the role of great web copy is.
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Oct
07
Web Design Blog
If you're too busy to spend hours each week optimising your AdWords campaigns, below are three things you can set up within an hour to dramatically improve your results.
Read More

Sep
18
Web Design Blog
Every year more of your competitors join the AdWords auction. This pushes up the price you pay when someone clicks on your ads, increasing the cost of acquiring a customer. It’s time to do something about it. Below are the three things that kill AdWords ROI and how to address these in your campaigns.
Read More

Sep
01
Web Design Blog
In this era of mobile technology, it's no wonder that businesses are struggling to keep up. After all, some have only just come around to the idea of getting a website, let alone having one that works on any number of smartphones, tablets, laptops, desktops and even watches!
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Apr
01
News Room
Tracking Google AdWords return on investment just took a major step forward today with the release of our new phone tracking technology. Phone tracking works by dynamically inserting a unique tracking phone number onto the web page someone arrives on after clicking a Google ad. When dialled, the number redirects to the normal business line, but behind the scenes our technology can actually tell what search term generated the call.
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Mar
26
Web Design Blog
When someone arrives on your website, they’re looking for answers to some specific questions. Only when these questions are clarified will they be confident making the enquiry. The goal is to align the web copy with the thought sequence of your target customer.
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Feb
24
Web Design Blog
With engaging website design and persuasive web copy, you’ve got your visitor interested enough to take the next action step - pick up the phone or fill out the online enquiry form. If they’re someone who prefers to talk in person, your phone will ring and the job is done. But what if they prefer to make initial contact online versus picking up the phone? What if it’s outside of business hours? They’re either going to complete the online form on your website, or they’re going to hit the back button and you’ve lost them.
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Jan
24
Web Design Blog
Sales leads are a key driver of business growth. However generating sales leads is only half of the equation. Converting them into paying customers is just as important. Far too many businesses throw away potential sales opportunities by failing to do the basics.
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Jan
13
News Room
123 Online has been named a Google Partner under it's new Google Partner's certification program. The new program is designed to hold search engine marketing companies selling Google AdWords and other Google products to best-practice standards.
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Dec
04
2 comments
News Room
We've redesigned our website (again). Why? In short, the first attempt didn't get there. We were left with a choice – accept "Just OK" or keep pushing towards perfection.
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Tags :  website design

Nov
12
1 comment
Media
Our new banner ad campaign launches today on Tradme & NZ Herald. We were lucky enough to collaborate with some exceptional creative talent to create three new ad concepts.
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Aug
06
3 comments
Web Design Blog
The homepage is the most important page on a website, but it’s also the most misunderstood. “What do I say on my website homepage?” After designing over 1000 websites for small New Zealand businesses, it’s a question we’ve heard often. Here's the thing...
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Jul
01
Web Design Blog
You’re a small business, and you keep hearing about how you’ve got to get on Facebook. Although it’s free, running an effective Facebook page takes a lot of time and energy. Here’s the thing – social media doesn’t make sense for the vast majority of small businesses. If you’re not a business that “fits” with social media, there’s a thousand better ways to spend your time than writing status updates. So what kinds of businesses does Facebook actually work for?
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Jun
22
News Room
We’ve just solved the biggest challenge facing time poor businesses who need to get their website sorted…"What do I say on each page?!" Writing great website content can be daunting for a lot of small businesses. I mean, not everyone’s Shakespeare, right? Over the last few months, our copywriters, design team, and developers have been working to make writing sales driven content for your website pages a breeze, even if writing just isn’t your thing.
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Jun
14
Media
Our website wouldn't be complete without a link to our old promo video...
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Tags :  website web design

Jun
14
News Room
After six months of hard work, numerous copywriting retreats to Waiheke Island, and some serious financial investment, our new 123 Online website is live!!! It’s been a journey to say the least...
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Tags :  website web design

Jun
13
2 comments
Web Design Blog
Most people think the design and build of a website is a pretty straight forward, one person job. Almost as if you just throw together a design and press the “website button,” and there you have it...
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Tags :  website web design

May
01
Web Design Blog
Let’s face it, most small businesses target customers that are local. Although the web provides a great platform for small businesses to widen the net, targeting national and even global markets, it also has unique marketing strategies that focus on catching those customers closer to home.
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Tags :  website web design seo

Apr
01
Web Design Blog
Getting a high quality website designed, is something that most small business owners have on their to-do list. Reality check – the business to-do list rarely gets the time it deserves. Every day, there are fires that need to be put out, customers that don’t pay, and the day to day work that needs to get done. As a business owner you have limited time, and a whole bunch of things you’d like to do if you had more of it. So let’s examine the implications of putting off getting that new website sorted.
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Tags :  website web design

Mar
01
Web Design Blog
Having a high quality, well designed website without a well thought through online marketing strategy is like having the perfect retail shop, hidden away from its customers. It could have the best products, prices, service, layout, and displays, and it would still be out of business in a month.
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Tags :  website web design seo

Feb
01
Web Design Blog
“Who are these guys?” It’s usually one of the key questions a website visitor will ask themselves. All too often, businesses are afraid to let the character of their organisation come through on their website…
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Tags :  website web design

Jan
01
Web Design Blog
As your customers increasingly spend more time online, it makes sense to take advantage of this opportunity to include online communication into you marketing strategy. 123 Online can help integrate a fantastic email marking solution into your site now.
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Dec
01
2 comments
Web Design Blog
People have some funny business ideas when it comes to websites. In 2009 everyone came to us wanting to build the next Trade Me, usually for under two grand. In 2010 it was Facebook. I mean, if Mark Zuckerberg, one of the best programming minds to ever tap on a keyboard can do it, what’s stopping Dave from Taranaki? And that brings us to 2011. The year of the daily deal website. And already we’ve got the bandwagon of internet millionaire hopefuls following suit.
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Oct
01
Web Design Blog
Don’t you hate it when you’re surfing the net, and the website you’re trying to access takes forever to load? There’s a common misconception out there that slow loading websites are the result of a poor internet connection. Although this can be the case, there is another common culprit – the server the website is hosted on.
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Sep
01
Web Design Blog
Company values are nothing new. They are in the organisation handbook that lives in the filing drawer, never given much thought. Great companies not only have values, they live by them. They are integrated into every facet of the organisation. They are what the company stands for, and a standard it measures itself against.
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Aug
01
2 comments
Web Design Blog
For every Ecommerce website that is a huge success, there are literally hundreds that fall by the wayside. If you want to sell your products online, here are some basics to convert those website visitors into purchasers.
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Jul
01
Web Design Blog
When you get your website designed, website content usually comes below website design on the priority list. Often rushed and given little attention, poor content creates a ‘Paris Hilton’ website; great to look at but not much substance.
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Jun
01
Web Design Blog
We do business with people we trust – that much is a given. So how do you gain a visitors trust when they arrive at your website? After all, they can’t look you in the eye, shake your hand or sit in your office. Successful web design is all about making people trust you before they meet you.
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May
11
News Room
I’ve gotta say, we’re pretty excited. After months of hard development time, the new 123 Online Ecommerce Content Management System (CMS) has been launched – and it’s a game changer.
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May
01
Web Design Blog
Want to rank well on google? If this area is of significant importance, we can put you onto an exceptional firm that will put your website on a six month plan to achieve exceptional results in this area. There are, however, three simple areas which we can offer guidance in to help your website’s search engine rankings.
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Apr
11
News Room
A company can never achieve great things, without great people. We’re really excited to welcome James Daly, Shaun Ong and AJ Paul to our team – we’re lucky to have these three talented guys on board.
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Tags :  website web design team

Apr
01
Web Design Blog
Big News - the way Google search engine is ranking websites has changed…big time. They´re calling it Google Caffeine. In essence‚ they´re claiming that they´re now publishing 50% “fresher” search results. This means that if you´re not updating your website with regular, fresh content, your website won´t get the high search engine rankings it used to.
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Mar
01
Web Design Blog
People are visual, and due to the low involvement mindset of surfing the web, you need to make people want to read your website copy. This is where some well chosen stock imagery can help make the visual aspect of your website design come alive.
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Dec
14
News Room
Another new adventure for our team here at 123 Online! Since moving our Web design HQ from Ponsonby Rd to Symonds St, we now have plenty of room to house our ever growing Web Design and Sales Team!
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Dec
05
News Room
We’d like to welcome two new members to the 123 Online Team…
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Tags :  website web design team

Nov
09
News Room
A fast loading website is vital for our client's websites to succeed. The server a website is hosted on plays a major role in keeping those pages loading fast! For this reason, we're pleased to announce that we've upgraded our servers, and moved into the Maxnet data centre, in Albany, Auckland.
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Nov
01
Web Design Blog
I hear a lot of people say “I don’t need a contact form on my website.” The general perception can be that a phone number and an email link on the website Contact Us page will do the trick. So why is it important to have a contact form on your website? Does it help to convert more website visitors into enquiries? Here’s some food for thought…
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Oct
28
News Room
Things in our Ponsonby Road offices have got a bit cramped with all the new hires we've been making, so we're scaling up. On 1st November we'll be making the move to our new Symonds Street premises, on Auckland's city fringe.
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Tags :  website web design

Sep
09
News Room
123 Online turned three years old this month! It seems like just yesterday we began our journey in John’s Mums spare bedroom. We consider ourselves lucky to have learned and experienced so much on our 3 year business adventure.
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Jul
06
News Room
123 Online is hitting the road this Winter, exhibiting at the Bizzone Small Business Expo in Auckland, Wellington & Christchurch.
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May
05
News Room
We’d like to welcome two new members to the 123 Online Team.
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Tags :  website web design team

Apr
06
Media
New Zealand has the one of the highest levels of Small Business Ownership in the world. The importance of a quality website for small business to connect with their customers is vital. There is a huge market for Affordable Web Design services in New Zealand.
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Tags :  website web design media

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