3 Google AdWords Quick Wins
October 07, 2015 at 2:23 PM
If you're too busy to spend hours each week optimising your AdWords campaigns, below are three things you can set up within an hour to dramatically improve your results.
Set up ad Scheduling that matches your opening hours
If a key objective of your campaign is to generate phone calls, why not show your ads only during times that your customers are able to talk to you? This means you're spending money on clicks that are more likely to result in enquiries.
Learn how to set up ad scheduling so your ads run at set times each week here: https://www.youtube.com/watch?v=_u5QICOI-qY
Use ad extensions
Ad extensions are additional pieces of information you're able to show on your ads. These include your phone number, address, and direct links to pages within your website (e.g. prices page). They can also increase the "page real estate" your ad takes up.
You can learn more about ad extensions here: https://www.youtube.com/watch?v=lqK2xl6Li4A
Setup conversion tracking
Are you only tracking clicks on your ads, but not the actions people are taking after they arrive at your website? Conversion tracking allows you to measure online enquires and product purchases, and attribute these actions the the keyword someone used before they acted.
Learn how to do this here: https://www.youtube.com/watch?v=a9ALCfdj8fI
Finding time to run your business and your AdWords campaign can be tough. If you can't find the few hours a week you need to optimise your campaigns, feel free to learn more about our AdWords campaign management services here.