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Search Engine Optimisation (SEO) for Info Sites

Search Engine Optimisation (or SEO) is all about getting your website to the top of search engines like Google.  There are a few things you can do to make this more likely to happen.
1)  Create a 'Key Word' List
Your key word list should consist of ten to twelve key words, relevant to your industry.  You know your business/organisation, so try and put yourself in your customers' shoes.  What kind of words would they use to find you, or someone in your industry?

Google has a great tool to help you come up with related key words.  Go tohttps://adwords.google.com/select/KeywordToolExternal and type in a key word, and this page will tell you related key words, as well as the volume people use these keywords on their search engine.  
You'd want to use your own knowledge, combined with what's revealed in google's keyword tool to form your list.  Your key word list should consist mainly of industry-related key words, as well as two or three location key words (e.g. 'auckland' or 'sydney', etc etc).
2)  Update Your 'Meta Tags'

Your 'meta tags' are invisible tags in-built into your website, which the search engines use to determine what your website is all about.  In your CMS's admin, click on the page you want to optimise with your key words, click on the 'options' tab, and then paste in the following code into the 'metadata' box:

<meta name="keywordscontent="your, keywords, go, here, separated, by, commas" /> 

Simply copy the code above, paste it into the metadata box and replace the words between the quotation marks after 'CONTENT=' with your own words or short search phrases from your Key Word List (separated by commas).

Another tag you can use is the description tag, which can also help.  Simply describe your business/organisation in a couple of short sentences.  Use a lot of your key words in this description.  The code for this (to be pasted into the metadata box is:

 <meta name="description" content="your keyword rich description goes here in one or two short sentences" />

You can optimise each page for different key words.  Google views each page differently so you can optimise various pages for different key words/search terms.  You don't need to optimise each page, but if you'd like the same business description or keyword list for multiple pages simply copy and paste in the code on each page.
3)  Update your 'Title Tags'
Title tags are another tag that google will pay a lot of attention to when indexing your site.  Google will reward websites that have a few key words in the 'title' tags.  To update these via the CMS, click on the page you want to update and put it in the 'title' box.  If this changes the appearance of your website (by changing the text of the body of your website) simply change it back, and email your project manager instructing them to 'update your title tags' and provide them with the key words you'd like.
4)  Update the Body of our Website with your Keywords
Simply go through the text of your website (particularly your homepage) and add the keywords into the body of the text.
5)  Get Other Websites to Link to Yours
This is very important.  The more websites that link to yours, the more 'popular' your website appears to google so the more likely it is to be highly ranked.  High ranking websites will yield you a better result.  In particular, you want websites within your industry to link to yours.
6)  Update your Website Often
Google rewards websites that are updated often, so if you're serious about search engine optimisation, be sure to add new content or change around the word order on your homepage often.