People have some funny business ideas when it comes to websites. In 2009 everyone came to us wanting to build the next Trade Me, usually for under two grand. In 2010 it was Facebook. I mean, if Mark Zuckerberg, one of the best programming minds to ever tap on a keyboard can do it, what’s stopping Dave from Taranaki? And that brings us to 2011. The year of the daily deal website. And already we’ve got the bandwagon of internet millionaire hopefuls following suit.
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Let’s face it, most small businesses target customers that are local. Although the web provides a great platform for small businesses to widen the net, targeting national and even global markets, it also has unique marketing strategies that focus on catching those customers closer to home.
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Getting a high quality website designed, is something that most small business owners have on their to-do list. Reality check – the business to-do list rarely gets the time it deserves. Every day, there are fires that need to be put out, customers that don’t pay, and the day to day work that needs to get done. As a business owner you have limited time, and a whole bunch of things you’d like to do if you had more of it. So let’s examine the implications of putting off getting that new website sorted.
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Having a high quality, well designed website without a well thought through online marketing strategy is like having the perfect retail shop, hidden away from its customers. It could have the best products, prices, service, layout, and displays, and it would still be out of business in a month.
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“Who are these guys?” It’s usually one of the key questions a website visitor will ask themselves. All too often, businesses are afraid to let the character of their organisation come through on their website…
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As your customers increasingly spend more time online, it makes sense to take advantage of this opportunity to include online communication into you marketing strategy. 123 Online can help integrate a fantastic email marking solution into your site now.
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I hear a lot of people say “I don’t need a contact form on my website.” The general perception can be that a phone number and an email link on the website Contact Us page will do the trick. So why is it important to have a contact form on your website? Does it help to convert more website visitors into enquiries? Here’s some food for thought…
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Don’t you hate it when you’re surfing the net, and the website you’re trying to access takes forever to load? There’s a common misconception out there that slow loading websites are the result of a poor internet connection. Although this can be the case, there is another common culprit – the server the website is hosted on.
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Company values are nothing new. They are in the organisation handbook that lives in the filing drawer, never given much thought. Great companies not only have values, they live by them. They are integrated into every facet of the organisation. They are what the company stands for, and a standard it measures itself against.
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For every Ecommerce website that is a huge success, there are literally hundreds that fall by the wayside. If you want to sell your products online, here are some basics to convert those website visitors into purchasers.
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