After six months of hard work, numerous copywriting retreats to Waiheke Island, and some serious financial investment, our new 123 Online website is live!!! It’s been a journey to say the least.
So why the redesign? Over the last 5 years, we’ve gained a deeper understanding of our customers, their challenges, and what they really need to grow their businesses. A bigger picture has become clear. Not just looking at what we do, but why we do it. These insights have led to us taking the long term view. We’ve invested heavily in our people, our technology and our process to develop a truly market leading website design solution that brings real results small New Zealand businesses.
We believe our new website is the best in the industry, and does justice to our incredible new product and service. Our website clearly communicates the three key components of our exceptional website solution:
Before you run off and check out our website, there are a few people we need to thank. The first is our team. We’re incredibly proud the creativity, patience, commitment, and passion they’ve poured into this ambitious project. We couldn’t have done it without them.
The second is the team at Digital Masters for the amazing work they’ve done on the production of the videos across our website. These will play a key role in its success, and their work has been truly outstanding.
Finally, we’d like to thank Kelly Watkin for the use of her house (it feels more like a bach!) on Waiheke Island (pictured below). Our Directors Justin & John have spent many weeks here doing the best creative work of their lives. It’s been an inspirational environment that has helped bring about the insights we needed to make the project a success.
Going live is only the first step. There are many months of testing ahead of us, optimising the website to achieve its true conversion potential. But for now, we’re going to crack open a beer and hit the town to celebrate. Today is a good day. Check out the result of all our hard work at www.123online.co.nz and please feel free to post your thoughts and comments on our Facebook page www.facebook.com/123onlinenz
Kelly's 'batch' - where all the website's copywriting happened. Thanks Kel!